Recorded 11/14/2017

Behavioral finance, the study of investor behavior, contradicts the long standing economic theory that people are rational and will maximize their utility - that is, make decisions with the best financial outcome. This webinar will explore client’s actions from a behavioral finance perspective and how that can inform a better risk tolerance score.

Cindy Shnaider, MSF, is an associate professor at the College for Financial Planning. After earning her master’s degree from the College, Cindy began developing and teaching finance and financial planning courses in the College’s graduate degree program, and has continued to do so for over six years. Some of those courses include advanced corporate finance, behavioral finance, and portfolio management. For undergraduates, Cindy has developed and teaches a sports finance course at Columbia College.You can contact Cindy at

Complexity Level: Overview